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Marketing and Technology Consulting in Joinville, BrazilMarketing and technology that build trust.

We help small and medium-sized businesses attract, sell to and retain customers, from assessment to execution, with your team ready to carry on by itself.

Osmar Matozo de Melo, consultant and founder of Foco na Solução
+300companies served
TOP 10Sebrae SC supplier
Osmar Matozo de MeloConsultant and founder

Consultancy accredited by Sebrae SC

Sebrae and Top 10 Exceptional Suppliers 2025 seal

TOP 10 Supplier

How we work

We build. We train. You decide.

You are not held hostage by an agency: your team learns to run what was delivered.

01

We build

We develop the website, the store, the strategy or the tool together with you.

02

We train

We prepare your team to run and improve everything autonomously.

03

You decide

Afterwards, you hire our ongoing services only if it makes sense. No lock-in.

Osmar Matozo de Melo, founder of Foco na Solução, giving a talk on strategy, marketing and salesTalk on strategy, marketing and sales

About us

A consultancy run by entrepreneurs.

Founded in January 2022 in Joinville, Brazil, Foco na Solução was created to serve small and medium-sized businesses with personalized solutions that drive growth and competitiveness.

In 2023 we were accredited by Sebrae Santa Catarina (the Brazilian small business support agency) and, in 2026, we passed the mark of 300 companies served and were recognized as a TOP 10 Supplier of Sebrae SC.

Osmar Matozo de Melo · economist, MBA in Business Administration and Marketing, consultant, speaker and author.

Clients

Companies that trust Foco na Solução.

Avaliações

What our clients say.

Rated 5 out of 5 by our clients

“Professionals who truly understand Marketing and Artificial Intelligence — and more importantly, put it into practice. After the consulting engagement, we saw a real increase in sales, with clear strategies, spot-on campaign adjustments and a total focus on results. No empty theory — everything is based on data and constant optimization. The AI-powered CRM integrated with WhatsApp was a game changer for our business. Today I can respond to customers much faster, organize leads automatically, prioritize those most ready to buy and save the team an enormous amount of time. This has allowed us to focus on what really matters: closing deals and scaling. For any business owner thinking about hiring marketing consulting and implementing an AI-powered CRM, my experience was extremely positive. It's worth every penny for the gains in efficiency, organization and revenue growth. Completely satisfied, and I recommend it.”

Mauricio PollumOutdoor Sports · São Bento do Sul

“Implementing Foco na Solução's AI-powered CRM for WhatsApp transformed our operation at Bell'Uomo: we automated lead qualification and gained scale in our outbound prospecting of barbershops. The integration with our ads was decisive, as we began attracting much more qualified contacts, lowering our cost per lead and optimizing our paid traffic investment.”

Rodrigo BurigoBell'Uomo · Joinville

“AMAZING service. They truly captured my profile, analyzed the audience I wanted to reach and developed a growth plan that not only grew my audience but also brought in many more customers. THANK YOU!”

Teddy JonesPersonal Trainer · Joinville

“Osmar is a professional who can read and understand the client's needs, and he tailors the consulting to exceed expectations!”

Carlos BuenoBueno Soluções Corporativas · Jaraguá do Sul

“Osmar provided marketing consulting for our company and raised the potential of our marketing.”

Carlos Emannuel AraujoConceito Construtora · Joinville

“Highly recommend! A very competent company that can sense the client's real needs and carry out the advisory work masterfully!”

Rodrigo Villasboas da SilvaRepresentante Comercial · Joinville

“Excellent professional who knows how to understand the client and strives for the best results.”

Adriano BernardinoAdriano Gesso · Joinville

Portfolio

Projects we have launched

Websites, landing pages and online stores live on desktop and mobile. Open them in full screen to browse as a visitor.

Máxima Gráfica

Website · Joinville

Distribuidora Mikuska

Online store · Curitiba

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Book Foco na Solução: Marketing que gera confiança (Marketing that builds trust), by Osmar Matozo de Melo

Book · Volume 1 · In Portuguese · Pre-sale coming soon

Foco na Solução: Marketing that builds trust.

The method applied in more than 300 companies to attract, sell to and retain customers, organized step by step, from assessment to artificial intelligence.

  • Real cases from small and medium-sized businesses
  • Ready-to-use tools and templates
  • First copies signed, with a personal dedication

Talks

Bring the method to your event.

Talks and training on marketing, Instagram, WhatsApp, paid traffic and customer service, with real examples and straightforward language for business owners and teams.

Upcoming dates

  1. Smart Business: AI for Companies

    São Bento do Sul · Sebrae

See schedule and topics →

Frequently asked questions

Straight answers to the most common questions.

Everything business owners ask most about marketing, websites, marketplaces and AI-powered CRM.

What is Foco na Solução?

Foco na Solução is a marketing and technology consultancy based in Joinville, Santa Catarina, Brazil, founded in January 2022 by Osmar Matozo de Melo. It serves small and medium-sized businesses with marketing consulting, technology consulting (websites, online stores, marketplaces and tools), marketing services and its own AI-powered CRM for WhatsApp. More than 300 companies have been served.

What is the advantage of hiring a digital marketing consultancy for my company?

Hiring a specialized consultancy gives your business professional paid traffic, SEO and sales strategies without the cost of an in-house team. At Foco na Solução, we apply proven methodologies to structure your sales and marketing, making sure your communication hits the mark and generates new business in a scalable way.

Marketing Consulting →

What is the difference between a website and a high-converting landing page?

A corporate website is your company's complete showcase, ideal for building authority. A landing page focuses on a single action (a sale or a lead), which makes it essential for successful paid campaigns: it removes distractions and significantly increases the chances of conversion.

Professional website →

How do I sell on Brazil's largest marketplaces (Mercado Livre, Shopee, Magalu)?

Our marketplace setup covers everything from technical configuration and inventory integration to search-optimized listings. The goal is to put your products where consumers already are, using SEO and pricing strategies to stay competitive and scale your online sales.

Marketplace setup →

What is AI customer service with a CRM and how does it help my company?

Foco na Solução's CRM is our own artificial intelligence CRM integrated with WhatsApp. It automates the first contact, organizes your leads and makes sure no sales opportunity is lost for lack of a quick reply, professionalizing the management of your sales funnel.

AI-powered CRM →

Shall we talk about your business?

Tell us about your challenge and we will point you to the best path. The first conversation is on WhatsApp, with no commitment.

Chat with us