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Instagram and Facebook Now Organize Videos into Episodes in Brazil
The new Series feature organizes videos into episodes on Instagram and Facebook, opening the door to serialized brand content in Brazil.
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ChatGPT Now Handles One-Fifth of Google's Search Volume, Says OpenAI
According to OpenAI, ChatGPT already processes about 20% of Google's search volume. See how to prepare your business to be found in AI, too.
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WhatsApp Will Let You Schedule Messages for a Specific Day and Time
A new WhatsApp feature lets you choose when a message will be sent. See how to use scheduling to organize your communication with customers.
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OpenAI Will Honor a robots.txt Signal on Using Websites to Train AI
OpenAI is adopting a shared robots.txt signal that lets website owners state whether or not they allow their content to be used for AI training.
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WhatsApp Is Preparing a Space to Save Cards and Delivery Details in the App
WhatsApp beta versions show a new Payments section for adding cards and delivery addresses. Learn what it means for anyone who sells through the app.
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Instagram Tests Features, a Long-Form Horizontal Video Format, with Brazil in the Trial
Instagram is testing Features, a format for long-form horizontal videos, and Brazil is among the first markets. See how to get ready.
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Canva Launches Its Own AI That Creates Images with Editable Layers
Canva Craft, Canva's first AI model, generates images with editable layers, resolution up to 2K and more than 30 aspect ratios.
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Study Shows Google Still Dominates Organic Traffic Over ChatGPT
An SEO study indicates that ChatGPT still generates less than 1% of Google's organic traffic, reinforcing the weight of traditional search.
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From Chaos to Copilot: How AI and CRM Are Transforming WhatsApp Sales (CaféTEC Joinville)The digital market in 2026 no longer tolerates "digital amateurism." If your company still struggles with lost messages, slow customer service or a lack of customer history, you are living in operational chaos.Read article →
The Best Social Media Marketing Consulting ServicesHaving a social media presence is no longer a competitive edge but a prerequisite for any company that wants to survive in today's market. However, posting just for the sake of posting doesn't bring in revenue. This is where the strategic importance of specialized consulting comes in.Read article →
The Transformative Power of Focusing on the SolutionFocusing on the solution means redirecting our energy and attention toward identifying paths that lead us to a goal, instead of staying...Read article →Free e-books (in Portuguese)
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Strategic Marketing Practical Guide: Results with Purpose
The 5-step method to attract, sell to and retain customers, in a fillable PDF: customer journey diagnosis, persona with an AI prompt, positioning statement, OKR and KPI, 5W2H and your plan for the next 7 days.
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Strategic Marketing E-book: Attracting Customers, Creating Value
A free guide by Osmar Matozo de Melo to integrating the 4 pillars of marketing (Human, Physical, Digital and AI), with a 360° Diagnosis and a 5W2H action plan.
Free download (PT) →