Instagram and Facebook Now Organize Videos into Episodes in Brazil

What happened

Instagram and Facebook have launched a feature in Brazil that lets users watch videos in an episode format. Called Series, the feature arranges videos in sequence so viewers can follow content as if it were a show.

The information released so far is limited: there are no details on access criteria, specific metrics, or any monetization rules.

What this means for your business

Serialized content is a great way to bring people back to your profile. When someone enjoys the first episode, they tend to look for the next one, which increases the time they spend engaging with your brand.

Some ideas for small businesses:

• Behind the scenes in chapters: show how a product is made, your store's renovation, or your team's daily routine in parts.
• Mini-courses: a clinic, an office, or a building supply store can teach something useful in short episodes.
• Before and after: services like aesthetics, interior design, and renovations make for series with a beginning, middle, and end.
• Frequently asked questions: turn your customers' questions into a series of quick answers.

To make it work, plan ahead: define the topic, the number of episodes, and a posting frequency you can keep up with. Use numbered titles and a consistent visual identity across all videos. And track which episodes retain the most viewers so you can fine-tune the next ones.

Original news: Estadão.