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8 in 10 Small Businesses Already Use or Plan to Use AI in Marketing
A new survey shows AI is already part of the marketing and communication plans of 8 in 10 small businesses. Here's how to use it with a clear method.
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Western Union Closes Money Transfers on WhatsApp, and the Channel Becomes One of Its Most Used
Western Union now handles international transfers through WhatsApp, with a live agent and payment via Pix. See what this case teaches small businesses.
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Expert Content Is Still Worth Its Weight in Gold for B2B Sellers on LinkedIn
An Edelman report on LinkedIn content shows that B2B buyers value professionals' insights and experience. Here's how to put it into practice.
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Claude Adds Spreadsheets, Whiteboards and Meetings to Take On Office and Google
Anthropic launches a new productivity suite in Claude, with Sheets and Whiteboards in beta, plus Claude Data and Claude Meetings for everyday work.
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Edits, Meta's Video App, Launches on Mac
The desktop version of Edits for macOS supports multiple aspect ratios and was designed for larger monitors. See how to use it to produce Reels.
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Gemini Omni 1.2 Flash Generates 15-Second Videos and Gets 30% Cheaper
Google's new model creates and edits videos up to 15 seconds long with greater consistency and a 30% lower price. See how to use it for ad creatives.
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Instagram and Facebook Now Organize Videos into Episodes in Brazil
The new Series feature organizes videos into episodes on Instagram and Facebook, opening the door to serialized brand content in Brazil.
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ChatGPT Now Handles One-Fifth of Google's Search Volume, Says OpenAI
According to OpenAI, ChatGPT already processes about 20% of Google's search volume. See how to prepare your business to be found in AI, too.
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WhatsApp Will Let You Schedule Messages for a Specific Day and Time
A new WhatsApp feature lets you choose when a message will be sent. See how to use scheduling to organize your communication with customers.
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OpenAI Will Honor a robots.txt Signal on Using Websites to Train AI
OpenAI is adopting a shared robots.txt signal that lets website owners state whether or not they allow their content to be used for AI training.
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WhatsApp Is Preparing a Space to Save Cards and Delivery Details in the App
WhatsApp beta versions show a new Payments section for adding cards and delivery addresses. Learn what it means for anyone who sells through the app.
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Instagram Tests Features, a Long-Form Horizontal Video Format, with Brazil in the Trial
Instagram is testing Features, a format for long-form horizontal videos, and Brazil is among the first markets. See how to get ready.
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Canva Launches Its Own AI That Creates Images with Editable Layers
Canva Craft, Canva's first AI model, generates images with editable layers, resolution up to 2K and more than 30 aspect ratios.
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Study Shows Google Still Dominates Organic Traffic Over ChatGPT
An SEO study indicates that ChatGPT still generates less than 1% of Google's organic traffic, reinforcing the weight of traditional search.
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WhatsApp Is Brazilians' Favorite Channel for Following Black Friday
A survey shows that 68.6% of Brazilians want order updates via WhatsApp and 52.9% prefer to receive deals through the app.
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AI Is Putting Pressure on How Marketing Agencies Charge
With AI cutting costs and speeding up delivery, agencies are rethinking how to charge and how to show clients the value of strategy, talent and technology.
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Edits Festival Drives It Home: Spontaneous, Authentic Video Connects Better
At the Edits app festival, filmmaker Farah Khan championed spontaneity and authenticity in video. See how to apply this to your content.
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AI Agents Are Gaining Ground in European Companies, Including Small Businesses
An OpenAI analysis shows AI agents advancing in European companies, including small ones. See how to apply the lesson to your business.
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Edits, Meta's Video App, Adds Audio Links and Reference Reels
Meta's video editing app adds audio links, reference Reels and more data for creators. See how to use it in your content production.
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Shoppers Embrace AI to Choose Products but Reject Fake Images in Ads
A study of 68,000 posts shows that consumers use AI to choose products but dislike fake AI-generated images in ads.
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LinkedIn Expands Ways for Creators to Make Money on the Platform
LinkedIn is expanding sponsorships, updating creator metrics and letting creators offer one-on-one consulting sessions directly through the app.
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On Black Friday, Shoppers Trust Creators More Than Brands
A study on Black Friday 2026 shows that, amid so many offers on social media, recommendations from creators carry more weight than what brands say.
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Radisson Brings Hotel Search and Booking Right Inside ChatGPT
The hotel chain teamed up with Accenture to create a ChatGPT plugin that lets travelers find, compare and book hotels while they plan their trip.
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GEO PR: How AI-Powered Search Is Changing Public Relations
GEO, or generative engine optimization, is coming to public relations; learn what the concept means and how small businesses can get cited by AI tools.
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Google Releases Free Tool That Detects AI-Generated Images, Videos and Audio
Google's SynthID Detector lets you check for free whether photos, videos and audio were generated by artificial intelligence.
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LinkedIn Releases a Checklist for B2B Campaigns Better Aligned with Today's Buyer
LinkedIn publishes a checklist for B2B campaigns and guides brands on adapting to the new ways buyers discover companies and solutions.
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Google's AI Favors Brands That Keep Their Social Media Active
A study shows that social media links appear in most of Google's AI answers. See why keeping your profiles active helps your brand.
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From SEO to GEO: How AI Search Is Changing Media Strategy
Consumers are already asking AI models direct questions, and the lines between channels are starting to blur. Here's how to prepare your content.
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Instagram Tests Opening the App Straight to Reels Instead of the Feed
Instagram is testing opening the app directly on the Reels tab, reinforcing its focus on short-form video. See how to adjust your content strategy.
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TikTok Unveils AI-Powered Shopping Features and New Ad Placements
TikTok showcased new AI features for shopping, product discovery and more ad placements in the US. Find out what your brand should keep an eye on.
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Social Media Platforms Will Have to Keep a Public Ad Library to Fight Scams
The government is requiring social media platforms to create a public ad library to combat scams. See what changes for anyone who advertises online.
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TikTok Shop Sets Aside R$ 100 Million in Coupons for Black Friday 2026
With R$ 100 million in coupons, TikTok Shop wants to gain ground on Black Friday. See how small stores can get ready for the big day.
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Meta's AI Assistant Muse Tops 5 Million Downloads
Meta's Muse app has surpassed 5 million downloads and 3 million weekly users, a milestone reached by very few apps to date.
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TikTok Study Claims $81 Billion in Economic Value in the US
A study commissioned by TikTok estimates $81 billion in economic value in the US and highlights the platform's role for small businesses.
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Custom Instructions: Make ChatGPT Write in Your Brand's Voice
With custom instructions, you set ChatGPT's language, tone and level of detail and avoid repeating the same directions in every conversation.
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Facebook Launches Forum, a Dedicated App for Groups and Communities
Meta has launched Forum, an app dedicated to Facebook Groups for people who want to engage more deeply with their communities. See what changes for brands.
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DevDay 2026: OpenAI Unveils GPT-6 Astra and 20+ New Announcements
At DevDay 2026, OpenAI made more than 20 announcements, including GPT-6 Astra and updates for ChatGPT, Codex, APIs and security. Here's what matters.
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YouTube Changes Shorts Algorithm to Favor Original Content
YouTube has adjusted Shorts recommendations to prioritize videos made by the creators themselves and reduce the reach of accounts that only repost.
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Edits Gets AI That Analyzes Your Reels and Shows Where Viewers Lose Interest
Edits' AI assistant analyzes Reels performance and points out what holds or loses your audience's attention. See how to put the idea to work.
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ChatGPT Launches Virtual Fitting Room for Clothes Using Selfies and Product Photos
ChatGPT can now simulate how clothes look on your body using selfies and product photos. Learn what this means for fashion and accessories stores.
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Meta Launches Muse for Small Business, an AI Agent Built for Small Companies
Meta has launched Muse for Small Business, an AI agent that works in the background to help small businesses reach their goals.
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Instagram Rolls Out Live Video Ads in Brazil to Reach Beyond Your Followers
Professional accounts in Brazil can now pay to boost their Instagram lives and reach people beyond their followers with Live Video Ads.
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