WhatsApp Is Brazilians' Favorite Channel for Following Black Friday

What happened

A survey by Sinch, a global cloud communications company, shows that WhatsApp is Brazilians' favorite channel during Black Friday. According to the study, 68.6% of consumers prefer to receive updates about their orders and deliveries through the app. In addition, 52.9% also prefer to receive deals and promotions there.

The study reinforces that messages such as confirmations and order status notifications are valued by consumers during this period of intense shopping.

What this means for your business

For small businesses, the message is clear: WhatsApp needs to be part of your Black Friday planning, both for post-sale service and for promoting deals. Here are some practical tips:

• Get your WhatsApp Business organized: set up your catalog, greeting messages, quick replies and labels to sort customers by stage of the purchase.
• Keep customers informed at every stage: order confirmation, shipping and delivery. This reduces questions, complaints and the feeling of being left in the dark.
• Build a broadcast list with consent: ask for permission before sending promotions. Sending deals without permission can lead to blocks and damage your number's reputation.
• Segment your offers: customers who bought a certain type of product tend to respond better to related promotions.
• Don't overdo the frequency: a few well-chosen messages work better than daily blasts.
• Prepare your team: the volume of conversations grows significantly, so set service hours and decide who handles each type of question.

Original news: meioemensagem.com.br.