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Case studies in strategic marketing and artificial intelligence.

Measured results from companies that combine marketing strategy, an AI-powered CRM and technology. Real numbers, each with its source.

  • +83%units sold in 60 days with an AI-powered CRM on WhatsApp
  • +64%gross revenue in the product line handled by the AI
  • AIin custom website development with Claude Code

Case 1 · AI-powered CRM for WhatsApp + Marketing Consulting

Outdoor Racks Sports: +83% in rack sales after WhatsApp automation.

A manufacturer from São Bento do Sul, Santa Catarina, Brazil, that sells racks (soccer goals, roof racks, ladder racks and kayak roller racks) on Mercado Livre and Shopee.

The challenge

Reply quickly to everyone who messages on WhatsApp, organize contacts and know who is closest to buying, without overloading the team.

What we did

Strategic marketing consulting and the setup of the AI-powered CRM integrated with WhatsApp, running since February 17: instant replies, automatically organized leads and priority for those ready to buy.

The result

Average rack sales went from 85 to 137 units per month over the following four months. In the same period, the store's other products grew 12%: the racks, handled by the AI, grew far more than the rest.

Rack sales on marketplaces, before and after Feb 17Units sold every 30 days (Mercado Livre and Shopee)
04080120160111Oct 21–Nov 1977Nov 20–Dec 1856Dec 19–Jan 1795Jan 18–Feb 16146Feb 17–Mar 18123Mar 19–Apr 17140Apr 18–May 17137May 18–Jun 16Before: 85 per monthAfter: 137 per month (+61%)Feb 17: WhatsApp automation starts
  • +83%rack units sold
    60 days before: 151 · 60 days after: 276
  • +64%gross rack revenue
    same 60-day comparison
  • +61%average monthly sales
    4 months before vs. 4 months after
  • +12%other products (comparison)
    the growth came from the racks handled by the AI

“After the consulting, we had a real increase in sales, with clear strategies, precise campaign adjustments and total focus on results. The AI-powered CRM integrated with WhatsApp was a game changer for our business.”

Mauricio Pollum · Outdoor Racks Sports, São Bento do Sul, Brazil (translated from Portuguese)

Source: approved orders in the company's sales database (two Mercado Livre accounts and Shopee). Racks = soccer goals, roof racks, ladder racks and kayak roller racks. December and January are usually slow months for the product.

Case 2 · Websites built with AI (Claude Code)

Custom websites, built with artificial intelligence.

We use Claude Code, Anthropic's AI coding tool, to build custom websites with cutting-edge technology: fast, ready for Google and with features that used to require an entire team of developers.

Máxima Gráfica · Joinville, Brazil

A corporate website with a catalog of 19 products in 6 categories, pages by market segment (retail, industry, corporate, education, events and partners), online quote requests, WhatsApp and a blog to attract customers from Google.

Next.js · React · Cloudflare Workers · Technical SEO

Foco na Solução · fs.ia.br

This website was also built with Claude Code: service pages, a talks schedule, marketing news, e-books, an animated project showcase, this English version and integration with the management dashboard and the CRM.

Astro · Cloudflare · Technical SEO · Structured data

Why this matters to you

AI speeds up development without giving up strategy: every page is designed for your customer and to generate leads, and the result is a more complete, faster website ready to grow with your company.

See it live

Máxima Gráfica, live

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Máxima Gráfica

Website · Joinville

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