Questions about marketing, technology and AI-powered CRM.

Foco na Solução is a marketing and technology consultancy based in Joinville, Santa Catarina, Brazil, founded in January 2022 by Osmar Matozo de Melo. It serves small and medium-sized businesses with marketing consulting, technology consulting (websites, online stores, marketplaces and tools), marketing services and its own AI-powered CRM for WhatsApp. More than 300 companies have been served.

Yes. Foco na Solução has been a consultancy accredited by Sebrae Santa Catarina (the Brazilian small business support agency) since 2023 and was recognized as a TOP 10 Supplier of Sebrae SC.

Yes. As a strategic consultancy, we adapt our marketing and technology solutions to many industries. Our expertise helps identify the most efficient sales channel for your business model, whether B2B services, local retail in Joinville or nationwide sales through marketplaces.

Foco na Solução (Foco na Solução Ltda) has its headquarters at R. João Pessoa, 2033, Costa e Silva, Joinville, Santa Catarina, Brazil, and a branch at R. Benedito Carollo, 1815, Riviera, Curitiba, Paraná, Brazil. You can reach us on WhatsApp at +55 47 99781-3458 or by email at consultoria@foconasolucao.com.

Osmar Matozo de Melo is the founder of Foco na Solução. He is an economist with an MBA in Business Administration and Marketing, a consultant accredited by Sebrae SC, a speaker and the author of the book Foco na Solução: Marketing que gera confiança (Marketing that builds trust).

Hiring a specialized consultancy gives your business professional paid traffic, SEO and sales strategies without the cost of an in-house team. At Foco na Solução, we apply proven methodologies to structure your sales and marketing, making sure your communication hits the mark and generates new business in a scalable way.

In technology projects, Foco na Solução develops the solution (website, store, marketplace or tool), trains the client's team to operate autonomously and then the client decides whether to hire our ongoing services. There is no agency lock-in.

The investment depends on your goal and the size of your market. As paid traffic specialists, we help define an ideal budget that maximizes your ROI (return on investment). The focus is not just spending, but optimizing every cent to reduce your customer acquisition cost (CAC).

A corporate website is your company's complete showcase, ideal for building authority. A landing page focuses on a single action (a sale or a lead), which makes it essential for successful paid campaigns: it removes distractions and significantly increases the chances of conversion.

Appearing organically on Google's first page is what separates companies that get found from those that stay invisible. We build websites focused on SEO (search engine optimization) and fast loading, so your company gains authority and attracts qualified visitors without relying only on ads.

We structure the entire buying journey, from choosing the platform and responsive design to configuring payment methods and logistics. We build a professional e-commerce focused on user experience, making navigation easy and secure to turn visitors into repeat buyers.

Our marketplace setup covers everything from technical configuration and inventory integration to search-optimized listings. The goal is to put your products where consumers already are, using SEO and pricing strategies to stay competitive and scale your online sales.

Foco na Solução's CRM is our own artificial intelligence CRM integrated with WhatsApp. It automates the first contact, organizes your leads and makes sure no sales opportunity is lost for lack of a quick reply, professionalizing the management of your sales funnel.

AI-powered CRM plans start at R$ 297 per month (START plan), with options at R$ 397 (PRO) and R$ 497 (PLUS), plus a setup fee quoted on request: it depends on the project (WhatsApp API, customer service flow and number of AI agents). Setup is always a specialized consulting engagement that analyzes the client's profile and creates the sales scripts, the AI agents and the CRM's sales funnel. All plans include AI agents; the PRO and PLUS plans include active B2B prospecting via Google Maps.

We start with a free demo. When you sign up, we handle the setup: we define the strategy, configure the AI agent for your business and train your team. That is what makes the CRM deliver results from day one.