Book · Volume 1 · In Portuguese · Pre-sale coming soon
Foco na Solução: Marketing that builds trust.
The method tested in more than 300 companies to attract, sell to and retain customers. From assessment to artificial intelligence, with real cases and ready-to-use tools. Original title: Marketing que gera confiança.
by Osmar Matozo de Melo
The book's thesis
What leads to a purchase is not the discount, the ad or persistence. It is trust.
When the focus is on the problem, energy pulls you down like a magnet. When it turns to the solution, the same magnet starts pulling you up. This book shows how to make that shift in your business.
What you will learn
Strategy and action in every chapter.
The method the author applies in his marketing and technology consulting, organized step by step.
Assessment
Stop shooting in the dark: understand your business before deciding on any action.
Persona and journey
Discover who you really sell to and the map of opportunities on the way to purchase.
Goals and plan
Turn objectives into OKRs, KPIs and a 5W2H action plan your team carries out.
Funnel and inverted funnel
Attract, sell and retain with a clear sales process.
Customer service and loyalty
Customer experience as the deciding factor in the first and repeat purchase.
The 4 pillars
Physical, human, digital and artificial intelligence: what will sustain businesses in the coming years.
Contents
The path, chapter by chapter.
Fifteen chapters, an introduction and a conclusion, with real cases from companies in Santa Catarina, Brazil.
- Introduction: The Magnet
- Foco na Solução: more than a name, a way of operating
- From young apprentice to 300 companies
- Assessment: stop shooting in the dark
- Persona: who you really sell to
- Customer Journey: the map of opportunities
- Goals that move: OKRs and KPIs
- From plan to action: 5W2H
- The sales funnel and the inverted funnel
- Against the gurus' hard sell
- Customer service and customer experience
- Loyalty and repeat business: selling again to those who already trust you
- Physical Pillar: the differentiator they declared dead
- Human Pillar: who runs the machine
- Digital Pillar: paid traffic, organic traffic and the shop window that never closes
- Artificial Intelligence Pillar: the best employee you will ever hire
- Conclusion: The magnet that pulls you up
The author
Osmar Matozo de Melo
Economist with an MBA in Business Administration and Marketing, consultant accredited by Sebrae Santa Catarina and speaker, with more than 300 companies served.
He started at 16 as a young apprentice at a print shop, where his passion for marketing was born. After running a construction company with two hundred employees and watching it all collapse, he learned the lesson that changed his path and gave Foco na Solução its name (Portuguese for "Focus on the Solution").
Who it is for
For business owners of every size.
From those just starting out to established business owners, from small to large businesses. If you want to sell to the right people and create loyal customers, this book is for you.
- Title
- Foco na Solução: Marketing que gera confiança
- Series
- Foco na Solução, Volume 1
- Author
- Osmar Matozo de Melo
- Format
- Paperback, 15 x 21 cm
- ISBN
- 978-65-977114-0-6
- Edition
- 1st edition, Joinville, Brazil, 2026 (self-published)
- Language
- Portuguese
Frequently asked questions
Get your questions answered.
Is the book available in English?
Not yet. The book is published in Portuguese. If you would like an English edition, let us know: it helps us plan it.
When will the book be released?
The release is coming soon. Those on the waiting list are notified first, as soon as the pre-sale opens. The first copies will be signed, with a personal dedication.
Is the book only for those who already own a business?
No. It was written for business owners of every size and stage, from those just starting out to those with an established business.
Can I buy copies for my team or association?
Yes. Talk to us about conditions for companies, associations and events.
Be the first to get the book signed with a dedication.
Join the waiting list and hear about the pre-sale before everyone else.