Instagram Rolls Out Live Video Ads in Brazil to Reach Beyond Your Followers

What happened

Instagram has started offering Live Video Ads in Brazil, a new advertising format for professional accounts. With it, businesses and content creators can pay to boost their live broadcasts, bringing the live to people who don't follow the profile yet.

In practice, lives are no longer a feature limited to your follower base and now also work as a paid media space, just like posts and Reels already do.

What this changes for your business

Lives tend to generate direct conversations, questions and quick purchase decisions, but they have always run into limited reach. Now you can expand that audience with investment.

Tips to make the most of it:

• Plan before you boost: a live with a clear theme, such as a launch, a product demo or a Q&A session, tends to convert better than an unscripted chat.
• Have an offer: an exclusive coupon, a special deal or a giveaway for those watching live gives people a reason to stay.
• Start with a small budget: test the format, compare the cost with other ads and adjust.
• Get your customer service ready: if the live attracts new customers, messages on Direct and WhatsApp will increase. Have someone ready to reply.
• Repurpose the content: clips from the broadcast can later become Reels and ads.

Original story: meioemensagem.com.br.