Social Media Platforms Will Have to Keep a Public Ad Library to Fight Scams

What happened

The government is now requiring social media platforms to open a public ad library, with the goal of fighting scams. The measure aims to bring more transparency about who advertises and what runs on the platforms. The information available so far is limited, with no details on deadlines, which platforms are affected or how searches will work.

What this means for your business

For honest advertisers, the news is likely to be positive: scams that imitate real brands hurt consumer trust in all online advertising. Even so, it's worth getting ready:

• Keep your ads in order: clear offers, correct prices and explicit terms prevent confusion once ads are publicly visible.
• Keep your information up to date: make sure your ad account is under the company's correct name and has consistent information.
• Monitor your brand: a public library can help you spot fake profiles using your name or images. Report them whenever you find them.
• Use transparency to your advantage: looking at competitors' ads can spark ideas for creatives and offers.
• Build trust: let people know on your official channels which profiles and websites are genuinely yours.

Keep an eye on upcoming decisions about the rule to understand how it will be applied day to day.

Original news: paraibabusiness.com.br.