Google Releases Free Tool That Detects AI-Generated Images, Videos and Audio

What happened

Google has launched SynthID Detector, a free website for checking whether images, videos and audio files were created with artificial intelligence. The tool was released worldwide by Google DeepMind, currently in English only, and expands a project that was previously being tested only with journalists, media professionals and researchers.

The goal is to provide more context about where content comes from, helping to identify synthetic material. The information available does not detail usage limits or which AI generators are recognized.

What this means for your business

With AI increasingly present in creative assets and ads, transparency has become part of brand reputation. A few recommendations:

• Be transparent: if you use AI to create campaign images, consider disclosing it, especially in product photos. Customers can check.
• Be careful with product photos: generated images that don't show the actual item can lead to frustration and complaints.
• Verify third-party content: before sharing a viral image or video on your company's social media, use the tool to avoid spreading something fake.
• Protect your brand: if a suspicious audio or video using your company's name surfaces, verification can help clear things up.

This move shows that the market is heading toward identifying more and more of what is made by AI. Using the technology honestly is likely the safest path.

Original story: canaltech.com.br.