Instagram Tests Opening the App Straight to Reels Instead of the Feed

What happened

Instagram has started testing an option that opens the app directly on Reels rather than the main feed. The platform has been prioritizing short-form video for some time, and the test points to an even greater shift away from Stories as the app's entry point.

There is no information yet on when, or even whether, the feature will roll out to all users. For now, it's just a test, but it confirms a direction Instagram has been consistently following.

What this means for your business

If Reels becomes the app's first screen, businesses that don't produce short-form video risk losing ground right at the moment when users are paying the most attention. Some practical steps:

• Put Reels at the center of your content calendar. Even with a small team, keep a regular cadence of short videos, even if it's just one or two a week.
• Nail the first few seconds. On a screen that opens already scrolling through videos, the opening hook decides whether someone keeps watching or swipes past.
• Don't abandon Stories. They're still important for engaging with people who already follow you, but they tend to be less effective at attracting new audiences.
• Repurpose content. Frequently asked customer questions, behind-the-scenes moments and product demos make great Reels scripts without much production.
• Track your metrics. Compare non-follower reach between Reels and other formats to understand where to invest your time.

Original story: socialmediatoday.com.