ChatGPT Now Handles One-Fifth of Google's Search Volume, Says OpenAI

What happened

OpenAI stated that ChatGPT already receives a volume of queries equivalent to about 20% of what Google processes. The figure was presented by Adam Fry, head of ChatGPT's consumer product, during a company event. No details were disclosed about the methodology behind the comparison or about which types of queries are included in the count. Even so, the number reinforces something already noticeable in everyday life: more and more people are asking AI what they used to type into a search engine.

What this means for your business

Google remains the main path to discovery, but it is no longer the only one. For small businesses, this means thinking about being found in the answers of AI assistants as well. Some practical steps:

• Keep your information clear and up to date on your website and your Google business profile: what you do, where you operate, reference prices and business hours.
• Create content that answers real customer questions, such as guides, comparisons and FAQs, written in a straightforward way.
• Take care of your reputation: reviews, mentions on local websites and presence in directories help AI understand that your brand is relevant.
• Test it yourself: ask ChatGPT about businesses in your industry in your city and see whether yours shows up and how it is described.

SEO isn't dead, but it is expanding. Those who produce useful, trustworthy content tend to win on both channels.

Original news: olhardigital.com.br.