TikTok Unveils AI-Powered Shopping Features and New Ad Placements

What happened

During Advertising Week, TikTok presented a series of updates powered by artificial intelligence. The highlights were improvements to shopping and product discovery features, along with expanded ad placement opportunities in the United States.

The information released so far is general and focused on the US market, with no details on when or whether the new features will arrive in Brazil. Even so, it shows where the platform is taking its advertising business.

What this means for your business

TikTok is reinforcing the idea that it isn't just an entertainment app, but also a place where people discover and buy products. For small businesses, here are a few suggestions:

• Think about discovery, not just direct sales. Videos that show the product in use, comparisons and tips tend to perform better than ads that look like traditional advertising.
• Get your catalog ready. AI shopping features depend on well-organized product information: clear photos, descriptive titles and up-to-date prices.
• Test formats and placements. As new ad spaces become available here, set aside part of your budget to compare performance across them.
• Keep up with what's coming to Brazil. Features launched in the US usually reach other markets later, and those who already have an active ad account and consistent content get ahead.

Original story: socialmediatoday.com.