WhatsApp Will Let You Schedule Messages for a Specific Day and Time

What happened

WhatsApp has announced a new feature that lets you choose the day and time a message will be sent. In practice, you write the text now and set when it should reach the recipient. So far, there aren't many details about the rollout schedule for all users or about how the feature will work in WhatsApp Business. It's worth keeping an eye on app updates over the coming weeks.

What this means for your business

For anyone who serves customers through WhatsApp, scheduling messages helps organize your routine and reach people at the right time, without having to remember to send everything manually. A few practical ideas:

• Appointment reminders: clinics, salons and service providers can schedule reminders for appointments and booked times.
• Quote follow-ups: schedule a follow-up a few days after sending a proposal.
• Respecting the customer's time: write after hours, but send during business hours, avoiding late-night messages.
• Key retail dates: prepare notices about promotions and special business hours ahead of time.

One important caution: scheduling is not a license to send mass messages. Only send content to people who already talk with you and want to receive it, and keep a personal tone. That way the tool strengthens the relationship instead of becoming a nuisance.

Original news: Diário do Comércio.