Instagram Tests Features, a Long-Form Horizontal Video Format, with Brazil in the Trial

What happened

Instagram has announced Features, a new format designed for longer, horizontal videos. According to Adam Mosseri, head of the platform, the idea is to create a "symbiosis" between short and long videos within the platform, since the company has noticed that creators tell stories in different ways depending on the content.

The test is starting on a limited basis, and Brazil was chosen as a kind of testing ground, alongside a restricted test in the United States. There are no details yet on when the feature will reach all profiles or how it will appear in the feed.

What this means for your business

For a long time, Instagram encouraged short, vertical videos. Making room for long, horizontal content may benefit brands that have something more in-depth to show. A few tips to get ready:

• Review what you've already recorded: classes, tutorials, behind-the-scenes footage, talks and livestreams can gain new life in this format.
• Think in series: a long video can be the main piece, and short clips become Reels that lead your audience to it.
• Shoot with both formats in mind: framing the shot with extra room makes it easier to cut vertical and horizontal versions of the same footage.
• Keep an eye on your profile: since Brazil is part of the test, the feature may show up here first. Those who test early learn faster what works with their own audience.

Long-form video requires a script and good editing. Start with a topic your customers always ask about.

Original story: canaltech.com.br.