Edits, Meta's Video App, Adds Audio Links and Reference Reels

What happened

Meta keeps expanding Edits, its video editing app for people who create content for Instagram and Facebook. New features include audio links, the option to use Reels as a reference when creating, custom kit options and new performance data for creators.

The information released so far is brief and doesn't detail how each feature works in practice, but the direction is clear: turning Edits into a hub for short-form video production, from planning to analyzing results.

What this means for your business

For small businesses that post Reels, Edits can simplify the routine, since it's a free app made by Meta itself. A few suggestions:

• Use reference Reels to plan. Pick out videos that worked well, whether yours or other brands', and use them as a model for pacing, framing and format.
• Standardize your identity. Custom kits help keep colors, fonts and style consistent across videos, which strengthens your brand.
• Track the data. The new insights can show what holds your audience's attention. Test different hooks in the first few seconds and compare.
• Keep an eye on audio. Trending sounds tend to help the organic reach of Reels.

It's worth testing the features as they roll out to your account.

Original news: socialmediatoday.com.