ChatGPT Launches Virtual Fitting Room for Clothes Using Selfies and Product Photos

What happened

OpenAI has launched a virtual fitting room in ChatGPT. The feature uses artificial intelligence to create an image of the person wearing a garment, based on selfies uploaded by the user and the product's promotional photos.

The idea is to solve a common question when shopping online: how the clothing will look on your body, including cut and fit.

What this changes for your business

For fashion and accessories stores, the feature reinforces a trend: consumers may use AI assistants as part of their purchase decision, even before reaching your website or your Instagram.

How to prepare:

• Invest in good product photos: sharp images with a clean background and the garment clearly visible tend to produce better simulations.
• Show the garment from more than one angle and on models with different body types, to complement what the AI shows.
• Provide a detailed size chart: the simulation helps with the look, but getting the right size still depends on clear information.
• Think about content: showing customers using the tool with your products can make for interesting posts and Reels.
• Keep an eye on your brand's presence in AI: the more complete the information about your products is online, the greater the chances of showing up when someone asks an assistant for suggestions.

Original story: canaltech.com.br.