Custom Instructions: Make ChatGPT Write in Your Brand's Voice

What happened

ChatGPT has a feature called custom instructions, which lets you tell the assistant how you prefer to receive responses. You can set the language, the level of detail, the tone of the text and other guidelines that should apply to every conversation.

In practice, the feature saves users from having to repeat the same instructions every time they open a new chat, which saves time and makes results more consistent.

What this means for your business

For anyone using ChatGPT in marketing, this is one of the simplest tweaks with the biggest payoff. Some suggestions for what to include:

• Who your company is: industry, city, main products and target audience.
• Brand tone of voice: more formal or more casual, use of emojis, words you avoid.
• Preferred format: short texts for social media, lists, titles with a character limit.
• Important rules: always write in Brazilian Portuguese, don't promise discounts, include a call to action.

With these guidelines saved, captions, emails, customer replies and post ideas come out closer to your brand identity, requiring fewer edits.

Bonus tip: review your instructions from time to time, especially when you launch a product or change your messaging. And if several people on your team use the tool, share a standard text so everyone produces aligned content.

Original story: canaltech.com.br.