TikTok Study Claims $81 Billion in Economic Value in the US

What happened

TikTok released a study, commissioned by the platform itself, estimating the economic value generated by the app in the United States at $81 billion. The research looks at TikTok's impact on jobs, small businesses and learning opportunities for consumers.

The available information does not detail the methodology or how this value breaks down across sectors. It's also important to remember that the research was paid for by the company and refers only to the US market.

What this means for your business

Even with these caveats, the study reinforces something we already see in practice: TikTok is no longer just entertainment and has become a discovery and sales channel for businesses of all sizes. For small businesses in Brazil, here are a few practical takeaways:

• Treat TikTok as a storefront. Short videos showing behind-the-scenes moments, products in use and quick tips tend to work well.
• Invest in educational content. The study mentions consumer learning, and teaching something useful is a great gateway to your brand.
• Start with organic content and, once you find videos that perform well, consider boosting them with TikTok Ads.
• Measure real results, such as messages, website visits and sales, not just views.

The number is impressive, but what matters is testing consistently and finding out whether your audience is there.

Original story: socialmediatoday.com.