Edits, Meta's Video App, Launches on Mac

What happened

Edits, Meta's video creation and editing app, has launched on macOS. The desktop version supports different aspect ratios and was built with larger monitors in mind, giving you more room to work on the finer details of your edits.

The available information doesn't detail all the features of the desktop version or whether it differs from the mobile app, but the launch expands the options for anyone producing videos for Meta's platforms.

What this means for your business

Many small businesses produce Reels and ad videos directly on their phones, which works, but can be tiring for longer edits. With Edits on Mac, it's easier to fine-tune cuts, text and captions at your own pace, on a bigger screen.

A few practical tips:

• Shoot on your phone and edit on your computer, getting the best out of each device.
• Take advantage of the multiple aspect ratios to adapt the same video for Reels, Stories and the feed without redoing everything.
• Create standard visual templates with your brand's colors and fonts to speed up future productions.
• Use the same edit for organic and paid content, testing a video that performed well on your profile as a creative in Meta Ads campaigns.

If your team already uses Mac, it's worth trying the app to see whether it replaces or complements the editors you use today.

Original story: socialmediatoday.com.