Radisson Brings Hotel Search and Booking Right Inside ChatGPT

What happened

Radisson Hotel Group has partnered with Accenture to develop a ChatGPT plugin using OpenAI technology. The tool helps travelers find, compare and book the chain's hotels without leaving their conversation with the assistant, right while they're planning their trip. The technical details and results of the initiative were not disclosed in the available material.

What this means for your business

This case reinforces a trend that's gaining momentum: consumers are starting to research, compare and even buy inside AI assistants. Big brands are already building a direct presence in these environments. For small and medium-sized businesses, building your own plugin may still be out of budget, but you can get ready:

• Keep your information clear and up to date on your website, on Google and on social media: prices, hours, services and location. That's where AIs usually get their answers.
• Answer the questions your customers ask. Create pages and posts covering frequently asked questions in plain language.
• Make buying easy. If a customer reaches you through an AI recommendation, the path to a quote or booking needs to be short, like a direct link to WhatsApp.
• Test it yourself. Ask ChatGPT about your industry in your city and see whether your business shows up.

Those who figure out early how to get found by AIs are likely to gain ground as this way of searching becomes mainstream.

Original story: openai.com.