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Podcast EP 01: 2026 Marketing Trends (CRM, AI, WhatsApp and Meta Ads)
Translated from Portuguese with AI · Read the original
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The first episode of the podcast produced by Foco na Solução and A&B Conect, combining the strategic vision of business consulting with digital marketing innovation to help small businesses achieve real results.
Prefer to listen? Listen to the episode on Spotify.
What we discussed in this episode
- Social media: how to build a digital presence that generates authority, not just likes.
- Meta Ads: paid traffic strategies to attract the right audience at the lowest cost.
- WhatsApp: how to turn the app into an efficient sales channel.
- Artificial intelligence: tools to boost productivity and automate repetitive tasks.
- CRM: why organizing your data separates the companies that grow from those that stagnate.
Chapters
- 00:00 Opening: the partnership between Foco na Solução and A&B Conect
- 05:00 The role of social media in positioning small businesses
- 07:00 Meta Ads: how to invest in ads without burning money
- 08:00 WhatsApp Business: a channel for closing sales
- 10:00 The impact of artificial intelligence on the small business owner's daily routine
- 18:00 Customer journey and personalized service with AI
- 21:40 Relationships, after-sales and customer loyalty
- 24:00 E-commerce, fast delivery and multichannel sales
- 30:30 Changes in Meta Ads and tracking sales on WhatsApp
- 32:00 CRM in practice: organize your leads to sell more
- 38:00 Conclusion